Announcement

Collapse

Forum Rules

  • No flaming or derogatory remarks, directly or through insinuation.
  • No discussion, sharing or referencing illegal software such as hacks, keygen, cracks and pirated software.
  • No offensive contents, including but not limited to, racism, gore or pornography.
  • No excessive spam/meme, i.e. copious one liners in a short period of time, typing with all caps or posting meme responses (text/image).
  • No trolling, including but not limited to, flame incitation, user provocation or false information distribution.
  • No link spamming or signature advertisements for content not specific to Dota 2.
  • No Dota 2 key requests, sell, trade etc.
  • You may not create multiple accounts for any purpose, including ban evasion, unless expressly permitted by a moderator.

  • Please search before posting. One thread per issue. Do not create another thread if there is an existing one already.
  • Before posting anything, make sure you check out all sticky threads (e.g., this). Do not create new threads about closed ones.
  • It is extremely important that you post in correct forum section.

  • Balance discussion only in Misc.
  • All art related (such as hero model) feedbacks go to Art Feedback Forum.
  • All matchmaking feedback should go here: Matchmaking Feedback
  • All report/low priority issues should go here: Commend/Report/Ban Feedback
  • No specific workshop item feedback. These should go to workshop page of that item.
  • When posting in non-bugs section (such as this), use [Bugs], [Discussion] or [Suggestion] prefix in your thread name.



In case you object some action by a moderator, please contact him directly through PM and explain your concerns politely. If you are still unable to resolve the issue, contact an administrator. Do not drag these issues in public.



All rules are meant to augment common sense, please use them when not conflicted with aforementioned policies.
See more
See less

Retail and Ecommerce B2C CRM strategies should be applied to Dota2

Collapse
X
Collapse
 
  • Page of 1
  • Filter
  • Time
  • Show
Clear All
new posts
Previous template Next
  • #1

    Retail and Ecommerce B2C CRM strategies should be applied to Dota2

    I work in marketing and my specialty is data-mining & e-crm, basically, my job is about pushing the right offer to the right customer at the right time, while trying to develop a 1-to-1 dialog with millions of customers at once.

    So far, in Dota2, I haven't noticed any type of effort towards the customization of products' offers in the store. Items are not filtered based on my favorite heroes (which I'm probably more likely willing to customize), there is no incentive to win back inactive customers, as lots of us have bought keys in the beginning to "try it out" and have not come back to paid transactions yet. Behaviors and patterns should be analyzed, the Chest looting seems to be very random so far.

    I wish I could dig in the store data, and define predictive profiles to send weekly item suggestions to active players based on their history, twin behaviors, expected budget etc... It would be possible to play on prices range, availability, promotions etc. Lots of fun.

    Anyway, I guess the game is still in beta, so that will maybe be thought of in the future, but right now I feel like the game is not build towards maximizing its revenue at all.
    Tags: None
Previous template Next
Working...
X